Search Engine Optimization Blog and other cool stuff!

This is good news for all considering or deploying SEO, as the value of natural placement can be bench marked to Google AdWords.   While Google’s revenue is in part a fuction of the premium Advertisers place on the Adwords (since it is a bit system) and therefore the more people who buy ads, the more potential revenue google stands to make, the realized revenue is nonetheless due entirely to traffic. 

This is good news for all who deploy SEO.   Traffic to Adwords is trending in the right direction – which means that traffic to natural results is too.   Search analysts estimate traffic into the “natural results” to be as high as 70-80%, whereas PPC/Adwords receives between 20-30% (estimated); so if Google is hitting their revenue goals and doing so while only capitalizing on only 20-30% of the value they provide to the market, this supports what we know to be true: First page google exposure is valuable!  

Here’s the link to the NYT article about Google’s after hours performance announcement last night  

http://www.nytimes.com/2008/04/18/technology/18google.html?ex=1366257600&en=478f3a6615213fc5&ei=5124&partner=permalink&exprod=permalink